Supermarket Tesco And Its Online Venture †MyAssignmenthelp.com

Question: Discuss about the Supermarket Tesco And Its Online Venture. Answer: Introduction Strategic Management often concentrates on the diversification strategy of the consumer whereby the diversification is based on both product as well as the international level. In the retail scenario, diversification goes a long way for the firm in to increase its market share and attract better customers who stay in the organization for a long time (Barney and Hesterly 2015). The internet is a storehouse of various activities which help the company to utilize diversification approaches and enables them to have access to those markets, which were previously unexplored by the given company (Chaffey 2015). This concept was utilized by Tesco.com and along with it they combined their strength of a strong distribution channel to conduct both online as well as offline services in order to cater to a larger crowd. The primary aim of the given case study is to analyze the various diversification strategies which were adopted by the online giant in order to become successful. In the first section brief information on the company will be provided which will be followed by the strategic approaches that were used by the company to make its online venture successful (Rothaermel 2015). The approach aims to reflect on a proper understanding of the given case study and show the implementation of the models of e-marketing. About the company: TESCO Tesco plc which popularly trades as Tesco is a multinational grocery and general product merchandize business retailer based in Britain with its headquarters located in Garden city, Herefordshire in the United Kingdom (Tesco.com 2018). It is one of the largest retailers in the globe in terms of both revenue and profits. The company was found by Jack Cohen and he expanded his business rapidly. The company has diversified technologically and geographically as well into various arenas like books, clothing, prepaid services, broadband, petrol, electronics, financial services and others. It has also made its presence online for wider consumer base. The strategic approaches that have helped tesco.com achieve online success Product range development Product development can be referred to as an important tool which can be utilized by any organization to attain success (Slack 2015). Through the introduction of products and development of the existing products, an organization can offer its customers what they are seeking. This opens new opportunities for the firm and gives rise to an atmosphere of innovation in the organization. Very often for the development, customer information is applied in order to see to it that customers get attracted easily. The products developed according to the demands of the consumers tend to strengthen the position of the company. The company-user approach has been used by the Tesco Company in the given scenario. Due to the advent of technology, a track can be kept with respect to the needs and requirements of the consumer. This information which is obtained is then converted into the system and a database is maintained for the future. Under Wade-Gery`s leadership, the company made use of the given approach to attract a larger crowd of customers (Hill, Jones and Schilling 2014). The supermarket brand engaged in various dummy test approaches in limited markets to observe the success of the program. Only when this was successful, it launched its online services to various other markets. In the year 2015 itself, the company had successfully engaged in delivering a rough estimate of around 150,000 orders. Tesco used the diversification of product strategy to penetrate into different markets and gained huge shares in the markets of Ireland and the United Kingdom. Unlike its competitors, Tesco had not restricted itself to providing just grocery to its consumers but also provided much more services so that the customer would not have to visit any other website than Tesco.com. The customers could engage in activities like reloading their phones, broadband services and rental movies. Along with this, they were often inclined to shop for groceries also (Lasserre 2017). Providing a sufficient amount of convenience to the consumers made them popular. Improved customer experience online It was during this time that the internet business an e-commerce had started to flourish; Tesco realized that they had to have a presence online. Internet often provides the firms with great opportunities to serve as a cheaper alternative for a business distribution channel. Tesco realized that if it had to have an online presence, then it would be required to have an interface which was user friendly. The original store method of shopping made the customer wait before serving them. This aspect has got totally changed in the online scenario, hereby the customers have become an important component of the service process and are made to do half of the activities like selection and check out themselves. Tesco saw to it that their online website was a place of convenience whereby the customers are easily entertained and enjoy the shopping experience. This tends to make the communication process faster and make the customers more interested in adopting the online way. Tesco understood the problem of time with respect to online shopping and developed a formula whereby the company converted a time period of 1 hour that would have been applied by the customer to shop the items to almost half the time (35 minutes). It offered the customers with easy billing facilities and smart buying options which already took into the customer choice as a factor and showed products which the customer actually purchases. This formula helped Tesco.com to increase their revenue and even improve the customer relationship management by providing value for money to the consumers. Making home delivery part of Tesco. Coms DNA Tesco.com realized that if they aim to develop a successful relationship with their customers, they would be required to bring the supermarket at their doorstep. Wade-Gery decided to offer the delivery of the products purchased to the door step of the customers and they core business functions in order to improve This integrated approach was adapted by Tesco.com as a business model through which they developed an effective customer relationship management (Toufaily, Ricard and Perrien 2013). Under the leadership of Wade-Gery, the delivery service begins at 4am in the morning and the company has set up various delivery points in order to ensure the effectiveness of the service which is being offered. Amidst this, the customer has an opportunity to speak to the delivery man in order to keep a track of it. Hence, it can be stated that these strategies have enabled Tesco.com to gain a competitive advantage and increase their business. Tesco.com online success an e-business model at work Comparison analysis of Tesco with respect to the given model. Stage 1: Product Innovation The given stage comprises of innovation in the business, differentiation of services, respecting customer value. After analyzing the strategies adopted by Tesco to improve the business, it could be stated that the business was successful in implementing all the aspects of the given model. It engaged in development of its product which was one of its key success factors (Wheelen et al. 2017). Tesco also ensured that they incorporate value in the services by offering much more than just groceries to the given consumers. Stage 2: Customer Relationship In the given stage, information gathered from the various sources is assembled and analyzed in order to provide benefit to the different consumers. The transaction time which was reduced for the customers served as an important tool (White et al. 2013). An improved relationship with the consumers helped the company to a great extent to become popular among the consumers. Stage 3: infrastructure management The given stage makes use of strategies and assets in order to create a large value network and redefine the consumer boundaries. Tesco utilized this model by acquiring a maximum number of outlets in Asia, America, England and Ireland (Wang and Zhang 2013). Through this aspect the company wanted to stay closer to its consumers in order to see to it that there is no chance of missing out on these consumers. Stage 4: Financial aspect Tesco. Com applied a model whereby it reduced the delivery costs and bymarketing its presence online, it was able to reduce infrastructure and personnel costs as well to a great extent. Hence, from the analysis, it could be stated that Tesco`s online success was based on a well tested model. The company was able to target its objective accurately and make its operations grow. Even now, the company continues to expand and diversify its offerings and is planning to penetrate into new markets. Conclusion Hence, from the given analysis it can be stated that the company under the guidance of Wed-Gery, the company reached to new heights. It made sure that the company had both online as well as offline presence in order to see to it that the brand name remains in the minds of the consumers. Tesco.com made use of various business models to improve their share in the market. They engaged in successful diversification strategy in order to acquire new customers and explore new markets. Hence, Tesco.com is a clear example of how to achieve success by diversification and engage in sustainability. References Barney, J.B. and Hesterly, W., 2015.Strategic management and competitive advantage concepts and cases. Pearson. Chaffey, D., 2015.Digital business and E-commerce management. Pearson Education Limited. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Lasserre, P., 2017.Global strategic management. Palgrave. Park, K. and Jang, S.S., 2013. Effects of within-industry diversification and related diversification strategies on firm performance.International Journal of Hospitality Management,34, pp.51-60. Rothaermel, F.T., 2015.Strategic marketing management. McGraw-Hill Education. Slack, N., 2015.Operations strategy. John Wiley Sons, Ltd. Tesco.com. ,2018.Tesco - Online Groceries, Homeware, Electricals Clothing. [online] Available at: https://www.tesco.com/ [Accessed 24 Feb. 2018]. Toufaily, E., Ricard, L. and Perrien, J., 2013. Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model.Journal of Business Research,66(9), pp.1436-1447. Wang, J. and Zhang, Y., 2013, July. Opportunity model for e-commerce recommendation: right product; right time. InProceedings of the 36th international ACM SIGIR conference on Research and development in information retrieval(pp. 303-312). ACM. Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017.Strategic management and business policy. pearson. White, A.E., Li, Y.J., Griskevicius, V., Neuberg, S.L. and Kenrick, D.T., 2013. Putting all your eggs in one basket: Life-history strategies, bet hedging, and diversification.Psychological Science,24(5), pp.715-722.

Satellites Orbit The Earth Doing Our Bidding In Ways That Enrich The L

Satellites orbit the earth doing our bidding in ways that enrich the lives of almost all of us. Through electronic eyes from hundreds of miles overhead, they lead prospectors to mineral deposits invisble on earth's surface. Relaying communications at the speed of light, they shrink the planet until its most distant people are only a split second apart. They beam world weather to our living room TV and guide ships through storms. Swooping low over areas of possible hostility, spies in the sky maintain a surveillance that helps keep peace in a volatile world. How many objects, exaclty, are orbiting out there? Today's count is 4,914. The satellites begin with a launch, which in the U.S. takes place at Cape Canaveral in Florida, NASA's Wallops Flight Center in Virginia, or, for polar orbiters, Vandenberg Air Force Base in California. One satellite in 20 is crippled by the jolt of lift-off, or dies in the inferno of a defective rocket blast, or is thrust into improper orbit. A few simply vanish into the immensity of space. When a satellite emerges from the rocket's protective shroud, radiotelemety regularly reports on its health to round-the-clock crews of ground controllers. They watch over the temperatures and voltages of the craft's electronic nervous system and other vital organs, always critical with machines whose sunward side may be 300 degress hotter than the shaded part. Once a satellite achieves orbit--that delicate condition in which the pull of earth's gravity is matched by the outward fling of the Page 2 ------ crafts speed--subtle pressures make it go astray. Solar flares make the satellite go out of orbit. Wisps of outer atmosphere drag its speed. Like strands of spiderweb, gravity feilds of the earth, moon, and sun tug at the orbiting spacefarer. Even the sunshine's soft caress exerts a gentle nudge. Should a satellite begin to wander, ground crews fire small fuel jets that steer it back on course. This is done sparingly, for exhaustion of these gase s ends a craft's useful career. Under such stresses, many satellites last 2 years. When death is only a second away, controllers may command the craft to jump into a high orbit, so it will move up away from earth, keeping orbital paths from becoming too cluttered. Others become ensnarled in the gravity web; slowly they are drawn into gravitational that serve as space graveyards. A satellite for communications would really be a great antenna tower, hundreds or even thousands of miles above the earth, capable of transmitting messages almost instantaneously across the oceans and continents. Soon after the launch of ATWS-6, the Teacher in the sky, (a satellite designed to aid people) NASA ground controllers trained its antenna on Appalachia. There is brought evening college classes to schoolteachers whose isolation denied opportunity for advancement. The use of Satellites is growing rapidly and so is the different jobs for them.

Lucid Dreaming Essays - Dream, Lucid Dreams, Stephen LaBerge

Lucid Dreaming Essays - Dream, Lucid Dreams, Stephen LaBerge Lucid Dreaming Roughly one-third of our lives are spent sleeping, and a significant amount of this time is spent dreaming. You have the ability to be conscious, awake, and well.. lucid, in your dreams. Lucid dreaming is dreaming while being aware of being in a dream state. The term ?lucid,? coined by Frederik Van Eeden in 1913, is used in the sense of mental clarity. The basic definition of lucid dreaming is nothing more than becoming aware that you are dreaming, of which many people have experience of. However, among these people, the amount of control and clarity varies greatly. A low-level lucid dream is one where you know you?re dreaming, but that?s it. In experiencing a higher level lucid dream, you have the power to control, influence, and react to various events and contents of the dream. For those who achieve the state of lucidity, the benefits are potentially enormous. It gives you the chance to experience adventures unsurpassed in everyday life. You can, literally, do anything you wish; the only limits you are bound to are set by your imagination. Lucid dreaming gives us the ability to tap the power of the unconscious, and subconscious mind, giving us a valuable insight into our daily lives. By learning to make the best of the worst situation imaginable, you can overcame nightmares and fears in the waking world. (Gackenbach/Bosveld) There are several techniques for inducing a lucid dream, and The Lucidity Institute, Inc., founded in 1987 by lucid dreaming researcher Dr. Stephen LaBerge to support research on lucid dreams and to help people learn to use them to enhance their lives, has created special devices to assist people in achieving lucid dreams. Inducing lucid dreams takes concentration, effort, and time, which some people may not be wanting to sacrifice to learn what they perceive as a ?pointless? skill. The key is perseverance, and you will be successful. Some people have been able to have lucid dreams on the very first night of attempting to do so, however, it has taken others up to a few weeks. This varies greatly from person to person, as people who remember their dreams with greater ease tend to find it easier to have lucid dreams when compared to those who remember only a few every month. However, all is not lost if you fall into the latter category, as increasing dream recall is a fairly easy task to accomplish. One of the best ways to advance your dream recall ability is to keep a journal of dreams, and record them when you first awaken, doing so will train yourself to remember dreams for more than a mere thirty seconds. (LaBerge) Many people confronted with the chance to learn of lucid dreaming ask themselves, ?Why would I want to lucid dream. The most common use of lucid dreams for those who have achieved the skill is for pure fun and adventure. Unlike reality, you are not restricted by the laws of physics, or even the government. There is no need to be afraid of social consequences, because they are non-existent. You can fly, visit other worlds, other times, or even have sex with the most desirable partner you can imagine. There are no limit to the possibilities, except by your imagination. Entertainment is not the only use of lucid dreaming. Because of the strong link between the mind and body during dreams, there is evidence to suggest that dreams can be used for mental and physical healing. (Ziesing) ?Does lucid dreaming interfere with the function of normal dreaming Lucid dreaming is normal dreaming. The body and mind are in the same physiological state as in ?normal? REM sleep. Dreaming is the result of high activity in the brain, but at the same time exists sleep paralysis, which stops us from acting out our dreams, or sleepwalking, by paralyzing our muscles. Your mind creates experiences based solely on your thoughts, fantasies, concerns, and fears. Having the knowledge that you are dreaming allows you, simply enough, to direct the dream experience, like you direct your thoughts while awake. The thinking of dreams being an unconscious act is a close-minded one. Your conscious-self is always present in dreams, if

A Dolls House - 1973 Production with Claire Bloom

A Doll's House - 1973 Production with Claire Bloom The Bottom Line This treatment of Henrik Ibsens play, A Dolls  House, by director Patrick Garland and actors Claire Bloom and Anthony Hopkins, is especially strong. Garland manages to transcend the plot contrivances which I found, on reading Henrik Ibsens play, to make the story almost unbelievable, and instead, create characters and a story that seem real. A surprisingly hopeful film to enjoy for itself, this would also make an interesting film to use in high school, college, or adult classes to explore issues of gender roles and expectations. Pros both Claire Bloom and Anthony Hopkins create sympathetic charactersdepicts woman on a pedestal in its positives and negativesemotional depth of Noras transformation and her husbands reaction ring truefictionalized and historical settings may make discussion of feminist issues feel safer to somemakes a somewhat-contrived plot seem believable Cons some plot coincidences a bit too contrivedhistorical and fictional settings may, for some, make the feminist issue easy to dismissfor some women, that this is written by a man might be a negative Description Henrik Ibsens depiction of 19th century men and women in marriage and friendshipDepicts Nora Helmars attempt to find her identity, beyond the constricting pedestalAlso depicts her husband Torvald Helmers attempt to salvage his own identity at work and home1973 production directed by Patrick Garland, screenwriter Christopher HamptonClaire Bloom and Anthony Hopkins star as Nora and Torvald HelmerDenholm Elliott, Ralph Richardson, Edith Evans,and Helen Blatch play supporting roles Review - A Dolls House The basic plot is this: a woman of the 19th century, pampered first by her father and then by her husband, acts out of caring and that act then subjects her and her husband to blackmail, threatening their security and future. How Nora, her husband, and Noras friends attempt to deal with the threat depict different kinds of love. Some loves transform people and bring out their best and the best in their loved ones others make the lover and loved one smaller. I remember the first time I read Henrik Ibsens play, A Dolls House, in the late 1960s, just when the feminist movement was rediscovering past literary treatments of gender roles. Betty Friedans more straightforward treatment of the ultimately-unsatisfying constrictions of womens traditional role seemed to ring more true. In reading A Dolls House then, I was disturbed by what I read as contrived characters Nora always seemed quite the silly doll, even after her transformation. And her husband! What a shallow man! He didnt evoke the least bit of sympathy in me. But Claire Bloom and Anthony Hopkins, in director Patrick Garlands 1973 treatment, show how good acting and direction can add to a play what a dry reading cannot.

Leadership Research Paper Example | Topics and Well Written Essays - 1250 words - 2

Leadership - Research Paper Example The approach did not go well as his boss discouraged the idea claiming that the company dealt with the production of UV lamps. The boss claimed that the 3D printers were replicators of â€Å"Star Trek† which the company could not spend on. Chuck hull however did not give up and kept on insisting to the boss that he be given the permission to make the machine. Eventually, they both reached a compromise, which stated that Chuck would concentrate in the making of the company’s lamps during daytime while at night concentrate on making his 3D printer(Lipson, et al 49). The UV lights manufactured at the company mainly influenced the idea of the 3D machine. Factories would use the lamps to harden plastic veneers onto rubber tiles or tabletops. With this in mind, Hull discovered that the UV light could be used to engrave plastic layers. The plastic layer’s etching would be into whatever shape he deemed attractive. The layers would be stalked forming a 3D object. At the initial stages however, he wrote codes that guided the machines on cutting the layers (Lipson, et al 65). Chuck Hull’s success was not mainly because of his invention but also due to the leadership styles and qualities he possessed and practiced. Both internal and external drivers influenced his leadership qualities and styles. One external driver is the situational interaction that came about while talking to his boss. The two were close as they worked in the same company and this gave him the opportunity of telling and convincing his boss about the idea. Had he not been in a situation where he would convince the boss about the 3D printer, he would never have gotten the chance to use the company’s resources to come up with the printer. Another external driver is the function role (Sadler & Philip 76). He used to work in a UV lamps manufacturing company and this made him to realize that the UV

Week 5 Student Blog Post Assignment Example | Topics and Well Written Essays - 250 words

Week 5 Student Blog Post - Assignment Example Her neighbor represents the male gender and he is a popular football quarterback in the video (Taylor). According to the video, despite the girl being smart and talented, she has managed to acquire high academic achievements but not happy for her joy depends on earning the boy’s love. This is evident in the way she constantly tries to capture the boy’s attention but he does not seem to notice her. Just as Karloff said, cultural images enforce the notion that women depend on romance for happiness. In the minds of the youthful viewers, the will then learn from the video that the only way to be happy is to get involved in a heterosexual relationship (Boosalis, & Golombisky 25). This videos tends to bring out the perception than men are powerful and women whereas the female gender inferior. In addition, the cultural images of the video portray that women are subordinate to men in the society since Swift in the video relies on the relationship between her and the boy for happiness (Boosalis, & Golombisky 23). The consumers of these images who mostly may be adolescents and most especially girls need guidance and should be critical when deciding how they conduct their normal life experiences with cultural representation from the video images

Using Global Variables Essay Example for Free

Using Global Variables Essay Global variables are variables that are visible to every module in the program and its scope is the entire program so that all of the modules within the program can access a global variable. They can be declared in modules by simply setting up an assignment box and adding in the variables to the modules. In Pseudocode, you will simply write out the particular variable you want to declare and its value. Many programmers go against the idea of using global variables in modules but there are a few good sides to using global variables. For one, the global variables are very easy to find within modules and can be accessed throughout all of them. Global variables also make it easier to update the objects code and on the APL*PLUS II/III systems, the correct signature in the first element can be installed once, and when the object is loaded into the workspace, instead of having to be done each time the FastFN is called. It is suggested that you try to avoid using global variables when unnecessary for several reasons. Non-locality, in other words, source code is easy to understand when the scope of its individual elements is limited. Global variables can be read or modified by any part of the program, which makes it difficult to remember or reason about every possible use. Global variables also give no access or control or constraint checking. Global variables can be set by any part of the program, and any rules regarding its use can be easily broken or forgotten by extension, the lack of access control greatly hinders achieving security in situations where you may wish to run untrusted code. Global variables also lead to concurrency issues. If global variables can be accessed by multiple threads of execution, synchronization is necessary. When dynamically linking modules with globals, the composed system might not be thread-safe even if two independent modules tested in dozens of different contexts were safe. They also create Namespace pollution because the global names are everywhere. Memory allocation issues are also big when it comes to using global variables. Some environments have memory allocation schemes that make allocation of globals tricky. References Gaddis, T. (2010). Global Variables and Global Constants. Starting out with programming logic design (pp. 104-105). Boston: Pearson Addison Wesley. Global Variables. (n.d.). Global Variables. Retrieved April 20, 2014, from http://www.chilton.com/~jimw/globals.html Global Variables Are Bad. (n.d.). Global Variables Are Bad. Retrieved April 21, 2014, from http://c2.com/cgi/wiki?GlobalVariablesAreBad Pros and Cons of Using Global Variables. (n.d.). Pros and Cons of Using Global Variables. Retrieved April 20, 2014, from http://social.msdn.microsoft.com/Forums/vstudio/en-US/53ae563a-bb7d-4526-b7c6-8e58c7bb62e6/pros-and-cons-of-using-global-variables?forum=csharpgeneral