Waste To Wealth Program Environmental Sciences Essay

Waste To Wealth Program Environmental Sciences Essay Urban and rural areas of India produce so much garbage daily and suffering by many types of pollutions which are increasing very fast in terms of area and environment. Most of households of urban area are not using dustbin or not getting facilities to put their domestic garbage and they through on the road and way. This activity is change into bad habit because of lack of facilities and knowledge. People are suffering from air pollution, water pollution and soil pollution even they involve to through the garbage anywhere. People want their neat and clean environment even they dont know how to get it. In these days people are using plastics and it is become a part of a life, which produce the chemical poisons. Many hazardous waste in urban comes from industries and factories also which are the release so many harmful chemical but another side we have recycle units are converting in the useful elements. In the rural area farmers are also involve to use the chemical fertilizers so land is becoming unproductive land. Another thing plastic products are also dominating in the rural area and cause of degrading land and rural cattle also are eating this thats why cattles death happening in the rural area. Because of environment affect it is necessary to protect and change the behavior of people. We need to change our habits and protect our health, well-being by providing reasonable measures and information for re-use and reducing the consumption of plastics and throwing the garbage outsides. In the cities households are wasting food and plastics and throw on the road and some places and in the colonies and real-states colonies households dont have option to separate their domestic garbage so they use to put in one plastic bag and put on municipal-party garbage-bin. Reducing, reusing, recycling and recovering of waste behavior can make changes our environment. Through this concept it may treating and safely disposing of waste and it is possible to prevent the pollution and ecological degradation. Through the waste our youth can get employment and can promote the economic and social development. In this activity so many people are under the target and focus group, which may become beneficiary and part of this program. In many states have rag-pickers in various places that are involving to collect the garbage and part of our social and economic situation. They are not aware about their health because of financial problem and education. Involve the rag-pickers and unemployed youth, it is possible to promote and ensuring the effective delivery of waste from household and they will pay some amount of services in weekly or monthly. In this service households will get two separate bin for plastics and food wastage and unemployed youth can get employment with through promotion. Food waste should not be waste which can be converting into compost and vermi-compost, and farmers can get bio-fertilizers or manure with low price and collaboration with recycler industries, rag-pickers can get good amount and better living standard. In this program public place and productive land will be clean from waste and secure from contamination. Genetics the problem. Only households are not responsible to create problem even school, colleges mess or canteen, restaurants, hotels, offices and theaters and mandies or markets, these are the things direct throw the garbage outsides. Mostly garbage goes to drainage and dumps the drains which become a cause to create odor and mosquitoes etc. and drainage goes to some water resources and through the harmful chemicals. Harmful chemicals reach to cultivated field through supply channel of water resources and also animals are affecting to drink and human. Many states government have many schemes to control pollution and garbage on the road and they have different system to manage these things through municipal party. In Uttar Pradesh at Kanpur, so many industries are releasing the toxic chemicals in the river, as well as institutions and households are also caused of garbage. Chromium (harmful chemical), which has two forms, trivalent hexavalent and when chromium salts change from trivalent to hexavalent, which depend on the pH, it become poison and cause of cancer. Another thing is cattle and animals who loitering here and there, they are taking garbage as a feed and dying. Grand truck highway to Allahabad at Kanpur has dumping problem of hazardous waste and citizen are suffering from bad odor and dirty place and in the rainy season people use to suffer from dirty water. People do not have safe drinking water and who are taking water from bore-well which is just 100 feet away from sludge heaps along the roadside. Many tones mixed waste comes from city to near rural area of district Lucknow and most of places of side of highway road are covering by garbage. Through the mixed garbage use-full gas can produce and the actual energy balance to see whether the energy plant will be a consumer or producer of power, at enormous cost to the taxpayer. Plant is getting 200-400 tons/day of pure organic waste and 50 percent organic content in mixed waste and in between they are getting banana leaves waste, which is as halting in the plant but they could go for vermi-compost. Many stakeholders are active to manage the waste and they are supporting to implementing agencies (govt. or private). Waste management agencies are getting waste from UP Kisan Mandi Parisad and plant has good source to get waste to produce biogas through gas buffer tank. Here genetic problem means follow the others habits and hierarchical activity. Every people know that if they will throw the garbage on public place, other people will affect including them also. This activity is continuing since many decades and also some effort are using against this activity but people are not aware about it. In the waste management, rag-pickers are playing very important role and they are reducing or make safe place from some poisons, which are the harmful for human. In this nation population is growing very fast and they do not have opportunity to live in proper place and they also encroaching the place and another thing is who will manage the waste releasing by households. Their children are also doing continue same activity, whatever they observe around them, if they do not have knowledge and right place (environment) to live and learn from difficulties. Households are having mentality of use and throw things and they do not want re-use the things. In India we dont have quality technique to recycles the wastes and children of rag pickers family also forced by their parents. They are suffering from some diseases and some harmful things like, metals, needles, infected things etc. before taking food they are not washing hand properly and usually not wearing slippers or shoes. Program components Clean and green environment of urban and rural: Make money (employment) from waste for unemployed poor people: Rural and urban collection centre (program implementation centre) Make better life of rag-pickers: Change the behaviour of people (BCC): Soil rehabilitate by waste compost (organic): Plantation: Collaborate with recycle industries and linkage with different stakeholders: Clean and green environment of urban and rural: Program have some objective to implement this series of steps to be carried out and seeing to sustainability of program it is necessary to good outcome. Where program is going to implement, that context will have some expectation to get better environment. Program will work on both contexts urban and rural which is part of this program and both are very important to implement this program. Program will provide the two types of bin for plastics and decayable. From the urban area, garbage will come to units and it will be convert into vermi-compost or pit-compost so urban area will safe from dirty place and polluted environment and same strategy could be run as well as rural area can get vermi-compost in cheap price for productivity of their land. Make money (employment) from waste for unemployed poor people: In the urban and rural area most of people, specially poor youth are not getting employment, so interested people and youth can get job or employment through this program and in this process without invest that much financial things to make money to produce organic fertilizer as well as clean and green environment. Employee will collect the garbage from household for giving services weekly and they. Rural and urban collection center (program implementation center): For producing the organic fertilizer and separation of recyclable components units to be necessary and whatever material will collect from urban after that it will go to centers for processing of compost and package of plastic to send recycle industries. Centers are main point to decide the all activities of fixed location, from where employee will get their information and delivery of material from households to center. Make better life of rag-pickers: In this program only people are not involve even rag-pickers have good option to join this program. Rag-pickers collect different type of recyclable things. They have good environment to learn many things to improve their skill and knowledge and as well program will change their behavior because they are not aware about their health and suffering from various diseases. Program will provide some classes and protection material to collect garbage. They will get some trainings of how to act before, during and after collect the garbage. Through this program they will get good physical and financial status as well as social also. Change the behavior of people (BCC): Avoiding and reducing the generation of waste through the cost of reflective and increase or create the awareness. Program want to change the unnecessary habit of people which are the harmful for their health and environment and continuity of unnecessary habits affect to others and create problem of their selves. In this activity people will know and be aware about pollution. Generally Rag-pickers suffer big problems of health because of unawareness and they do not use protection elements during collect the garbage. Their habits are a hierarchical so through the program their parents and same community can get facilities. Through the behavior change program would like to increase reuse and recycling rates of products and reduce the percentage of recyclable material to landfill. Soil rehabilitate by waste compost (organic): Rural area has good opportunity to rehabilitate the land and farmers also can get vermi-compost in cheap rate. It is possible to produce the organic fertilizers through the garbage which will come from urban waste and rural waste. This program has units near to rural area so it is easy to reach the rural and farmers also can approach to units. Plantation: It is necessary to ensure the protection of the environment through the effective waste management. In these days urbanization is happening very fast so which is cause of deforestation. So as well as organic farming and soil rehabilitation, urban and rural area will get plantation facilities which will help to make green and good environment. It may possible to get financial strength by fruit plant and plantation on the side of road will provide the shade to passer. In the rural area people could get fuel for food and could also earn from it. Collaborate with recycle industries and linkage with different stakeholders: The primary focus of this program is to achieve the objectives of waste hierarchy which is set of broad and economic perspective related and collaboration is necessary activity of this program which will fulfill the objects. The program will collaborate to recycle industries, municipal party, government and privet market and institutions. Many stakeholders are involve in this program and they are the main components of this program who are the part of program success Need assessment Demography This program will run in the cities of Uttar Pradesh and there are waste is very big problem and people need the solution of this problem. On the basis of data this program will select the cities and rural area where program could fulfill the all problematic situations. Most of cities are going to finish their popularity and tourism is also going to reduce or to be affected, because of odour and dirty places. Community needs; Community will have some expectation from this program and also community is part of it. It is made by based on their needs and with seeing the difficulties of community; program will try to fulfill their expectation or needs. Based on the experience and data some area will cover by this program. Urban households will get some services to remove the garbage and people will get relief from dirty or polluted place. Other stakeholders (schools college or universities mess, hotels, restaurants, markets, shopping mall and other institutions etc) also will get facilities and they need their neat and clean environment which is help to maintain their quality if life also. This program will fill the some community need: Neat and clean environment Employment Income generation Protect the health Prevent the pollution Sustainable development Make better life Community resources: Program has specific target groups who want to fulfill their needs and secure their life and economic part. Community resource means, how can they contribute in this program. Community contribution is must for it and they will contribute. Based on their needs and structure of program, the most essential part of some experience of the approach is to group for waste management which is show the value chain a series of steps, which will be based on the descending order of priority. Waste cannot be avoid by community because they knows very well, it will create problem in the future and this is not become waste for them. Households and other institution or stakeholders will pay for services and unemployed youth will get employment to collect it and rag-pickers also will get money and from collaborated recycle industries through this program. Vision and Mission of the program Vision: Advancing livelihood through waste management as well as green clean environment Mission: Poverty reduction of community through Phases of the program Phase 1 Phase 2 Phase 3 Period 3 years 4 years 3 years Focus Reach to households and other stakeholders To protect health, provide well being and environment Change the behavior of people to reduce, reuse, recover the waste. Coverage 4 Cities of Utter Pradesh Expansion program in other areas Reach to rural area for remediation for contaminated land Activities Waste avoidance reduction through services, Recovery, reuse recycling the waste Treatment processing Outcomes Clean and green environment Pollution free environment Reducing the poverty from waste Income generate by itself Logical framework Intervention logic Objective verified indicator Means of verification Pre-condition Assumption Goal- Reducing, re-using, recycling and recovering waste. Promoting and ensuring the effective delivery of waste services Identified the focus group Their living standard Identified the location Collect the primary secondary data People unaware about environment and unknown from reduce, reuse and recover Objectives- To change the behaviour of people to reduce, reuse and recover of waste by recycling. To make the clean and green environment with effective waste management. To provide the employment for people with waste management. Facilitate to farmers for cost effective farming with organic fertilizers Involve the unemployment people, rag-pickers, people and other stakeholders Impact of program through feedback The act of observing Change the behaviour of people Make better life of rag-pickers Output- Organise the citizen and people Good environment well-being and income generation Make better living standard Reduce the waste through change the behaviour Reduce the generation of waste Prevention of pollution and ecological degradation Remediation of contaminated land Recover the all dirty places of cities Input Funds, infrastructure of units, skilled and unskilled human resource Initial investment Implementation Monitoring Evaluate the program Impact study of per event Some institution is working in this field but not effective and in a proper way First focus group will be households in the urban and rural area, from where primary waste will come and they will get two types of bin plastics and decayable things. Collection garbage from households and others Employee will collect the garbage weekly and households and other institution will pay of service on weekly with take receipts. Collect the plastics and other metal Rag-pickers are very important part to make clean and safe the public place. Work with the rag-pickers and collect by them the plastics and other recyclable elements which spread the harmful chemicals and pollute the environment. Recover and separation of material After collection the input, it will go to the separation units where other employees will cover the material and make separate it and also maintain the document and register of covering the households and tally the paying receipts. Use for compost and recycle After separation the material employee will send it for recycling to recycle industries and decayable things for vermi or pit-compost. Goal Reducing, re-using, recycling and recovering waste. Promoting and ensuring the effective delivery of waste services Objectives: To change the behaviour of people to reduce, reuse and recover of waste by recycling. To make the clean and green environment with effective waste management To provide the employment for people with waste management. Facilitate to farmers for cost effective farming with organic fertilizers. Note- Nothing is waste until you make it waste Methodology / implementation: Program will run by staff member and employees and support of other stakeholder and in the program, program manager will make strategy to work on particular location and linkage with govt. and private institution and establish the some awareness program and campaign and control the all staff of location. Here area manager will define the location and implement the program and make report to the program manager. He will conduct the all meeting of employees and arrange the all needs of units. Here marketing manager has responsibility to search the market of organic products and make strategy to direct reach to farmers and others. Supervisor will control the all employee and see the problem of area and facilitate to collection centre and as well as accountant will make and prepare all document and record of financial things. Evaluation Cost-effectiveness of the program: Program has initial investment and it will provide the some necessary facilities which is prevent the possibility of future investment. Community satisfaction: Community will fulfil their needs through the program and get some services and benefits and they have some contribution without extra effort and financial things. Attainment of goals: Work with community and other stakeholders and fulfil their needs as well as program will reach to own goals and fulfil the all objects. Program sustainability In the development sector people are working for poverty reduction and promoting livelihood etc. with various strategic plan and community also adopting this kind of strategy because they have to reduce their poverty and get better livelihood. One side people are focusing to get money and better living status but another side they also facing problem of poor health and environment. They know what they are doing but they dont know which impact is affecting of their life. People are wasting so much what is part of their financial and environment. This program is considering and caring to the next generation and community also care of their generation but they do not think that their next generation will suffer in the future. Waste management program will provide the facilities to many stakeholders and focus on the future and next generation and how they can get good environment and better livelihood through waste management. Program think that nothing is waste until you make it waste and waste is the source of economic and it is possible to make better life through waste management. Urban people will get neat and clean and pollution free environment with their contribution in the program as well as unemployed people will get employment to provide services to household and other institutions through this program and rag-pickers have so many benefits to work on it and they will get good standard of life and can reduce their poverty and poor health. Financial guideline Initial invest is very necessary for this program which is consider the one of the base of program and aim of program is provide the facilities to community which will be consume the financial things of dustbins and the units of collection centre and arrangement of units and some instruments for producing the vermi and pit composts. For collection the garbage employee need the some vehicle, so in that program need sufficient fund to cover all needs, obviously it depend on the area or location of the implementing program. Program has also thought of protection of their employee because of they will work on the dirty component so they have to secure their life first and after that they can protect or secure of others life. Program need the approximate fund Rs.5 crore. Staff structure and qualification Sr. no. Staff Qualification 1 Program Manager Post graduate and computer knowledge 2 Area manager Graduate in engineering and computer knowledge 3 Marketing manager Post graduate and computer knowledge 4 Supervisor 10+2 and computer knowledge 5 Accountant Graduate in account and computer knowledge Way forward This program has very long vision to run it and in the future it would like to some technical aspect like GPS system, what will help to know the covering area or location and selected area. Linkage with different stakeholders and work on other social work related to environment and livelihood of people and which could make better life. Through the plantation and organic cultivation, program could promote JLG and producer group and provide the education of other facilities to rag-pickers. Conclusion- This program has very specific concept to remove unnecessary thins from social and environment and work with community and focus group. For sustainable development it is possible to reach the program goal and fulfil the objectives. Program will work with different stakeholders and staff members and make better living standard with income generation from waste. Most beautiful thing is people involvement and they could change their behaviour.

a farewell to arms Essay -- essays research papers

â€Å"A writer’s job is to tell the truth† – Ernest Hemingway. This quote means that it is a writer’s job to convey some sort of truth or accuracy to the reader. I agree. This is shown in the novel, A Farewell to Arms, by Ernest Hemingway through the setting and characterization in the novel. It is also shown in the novel, To Kill A Mockingbird, by Harper Lee through the themes and setting of the novel.   Ã‚  Ã‚  Ã‚  Ã‚  In the war novel, A Farewell to Arms, Ernest Hemingway demonstrates that it is a writer’s job to convey some sort of truth to the reader through the setting of the novel. This novel takes place during a time of war and shows what war is like, realistically. For a war novel, there is not a lot of fighting but instead more of getting from one place to another and the situations that occur in the interim. This portrays a truth to the reader because it shows how war is in reality and that it is not all death and destruction. Hemingway expresses the emotions of the characters accurately for time of war and conditions or situations the characters are put into. The author shows us the characters interact with each other and how they deal with the war surrounding them. For example, in Book III of the novel, the priest says that people that summer finally realized the war and that people were gentler because they had been beaten. This, truthfully, shows how war affe cts people and their emotions because it shows how they are disappointed. Through the setting of...

Peace and Freedom throughout a Nation Essay

Throughout the course of John F. Kennedy’s inaugural speech, he uses several persuasive appeals such as the idea of peace and freedom to inspire and gain the trust of his Nation.   In the beginning of Kennedy’s speech, he mentions that America will â€Å"pay any price, bear any burden, meet any hardship, support any friend [and] oppose any foe† (par 4) for the preservation of liberty. This is an example of parallelism clauses that make clear of Kennedy’s intent to do anything it takes for the survival and liberty. Kennedy states that both sides of a conflict should join in creating â€Å"a new world of law, where the strong are just and the weak are secure and the peace preserved† (par 19). Kennedy’s use of parallelism helps keep the people’s attention to help illustrate his key points of his speech. He later describes the â€Å"power to abolish all forms of human poverty and all forms of human life,† (par 2) that uses that power to free the peoples of the world. Meaning we have the power to destroy ourselves but it should only be used to better our nation, and create a balance of peace and freedom in the world. During this time the United States was in the beginning of the Cold War and he knew that focuses had to be on containing Communism in order to assure the American people that they were safe. Kennedy constantly reminds the American people that they are a united and strong country that can make it through anything. Kennedy begins four paragraphs in a row with the same words, â€Å"To those,† (par7-8) to illustrate that he is willing to work things out with the countries America is having problems with. His use of repetition helps him remind his country that they can make it through anything in a persuasive way. He also mentions that America can solve problems with their enemies during diplomacy several times. Kennedy amplifies his desire for peace and unity when he repeats, â€Å"Let both sides† (par 14-18) he utilizes alliteration to explain his want for unity instead of division. It is brought to our attention that â€Å"if a free society cannot help the many who are poor, it cannot save the few that are rich (par 8). In order to sustain peace and freedom throughout the nation these things like this need to be recognized. Kennedy creates a common enemy to unite the people’s pride. While discussing newly freed countries he uses a metaphor, saying, â€Å"remember that, in the past, those who foolishly sought power by ridding the back of the tiger ended up inside† (par 7). Also when he says, â€Å"the torch has been passed to a new generation of Americans† (par 3) he is using a metaphor showing that America intends to control themselves and let no one else rule them. So our Nation â€Å"should only glow from that fire [that] can truly light the world† (par 12) meaning if everyone does something to benefit the country we will succeed and live and peace. John F. Kennedy did an outstanding job with gaining the trust of his Nation during his 1961 inaugural address. The people were able to feel safe and protected with Kennedy becoming president. The fear of being taken over by a Communist nation lessened, and peace and freedom was sure to come.

The Kite Runner By Khaled Hosseini Essay - 1234 Words

The good and the bad of the wealthy and poor may find it difficult to acknowledge that they have a lot of similarities, however life being part of the upper or lower class have both an awesome arrangement in like way. Whether it be preparing, standard of living or even physical or mental abuse, both classes need to battle with mostly similar issues. The lower-class people won t have an issue, for instance, what clothes they are going to wear for the day, or what they plan to do in order to survive life and provide basic necessities to their families with not much money in their reach, yet in any case they share similar type of issues as people. In the novel â€Å"The Kite Runner† written by Khaled Hosseini, there is a great deal of representations that end up being correct, walking around the life as a wealthy or poor and overseeing amazing circumstances. For example, â€Å"In school, we used to play a game called Sherjangi, or â€Å"Battle of the Poems.† The Farsi teacher moderated it†¦Everyone in my class wanted me on their team, because by the time I was eleven, I could recite dozens of verses from Khayyam, Hafez, or Rumi’s famous Masnawi. One time, I took on the whole class and won (Hosseini 19).† This example shows us how Amir has enthusiasm over most kids, who aren t as fortunate to get a guideline likewise, can surpass desires by getting the opportunity to be a champion amongst the most important understudies in verse of his class. Rahim Khan, Baba s nearest buddy, too seesShow MoreRelatedThe Kite Runner, by Khaled Hosseini883 Words   |  4 Pagesregret from past encounters and usu ally feel guilty and bitter about the situation. The Kite Runner, by Khaled Hosseini, revolves around the theme of redemption. Redemption can be used as a cure for guilt. Throughout the novel, the author shows that redemption requires some sort of sacrifice and the only way that is possible is if you can forgive yourself from the mistakes you have made in the past. Khaled Hosseini effectively portrays redemption through motifs such as rape, irony and flashbacks, symbolismRead MoreThe Kite Runner By Khaled Hosseini1651 Words   |  7 Pages  Ã‚  Ã‚   The novel â€Å"The Kite Runner† by Khaled Hosseini describes the life of a boy, Amir. Amir’s best friend and brother (although that part isn’t known until towards the end), Hassan, plays a major role in Amir’s life and how he grows up. Hosseini portrays many sacrifices that are made by Hassan and Amir. Additionally, Amir seeks redemption throughout much of the novel. 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The eye-opening Kite Runner by Khaled Hosseini tells about the struggles of Afghanistan before and during the Taliban, and one’s struggle for redemption and acceptance. With regards to the opening quote, some see Amir’s actions as selfish. However, others may believe that Amir truly changedRead MoreThe Kite Runner By Khaled Hosseini1583 Words   |  7 Pagesnovel the Kite Runner by Khaled Hosseini, Amir, the main character, shares his thoughts and actions due to his poor decisions. The problems he encountered were all because of the sin committed in his youth. His sins taunted the beginning of his life and gave him a troublesome memory full of guilt. As the novel continued, Amir attempted to disengage the memory of his sin and forget about it. Amir then faced the long bumpy road to redemption. Khaled Hosseini’s novel the Kite Runner is about sinRead MoreThe Kite Runner, by Khaled Hosseini871 Words   |  4 Pagesthat person is trying to fix that mistake. 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Amir flying the kite with Sohrab

The Debate Of Personal Privacy On Internet - 2295 Words

With the rapid development of information technology, people have been entering the information age, and almost people have one computer. But recent years, more and more people find their privacy information which was stored in their computer is easily to be lost or snooped, it makes them feel very insecure. We all know that each computer has its own unique physical information, such as IP address which is the useful basic information of computer, subnet mask and also can track a computer by detecting the DNS (Domain Name System). These physical information are very useful, it can help police to solve case, and also has many negative influence to people life. The debate of personal privacy on internet is very drastic, particularly recent†¦show more content†¦The first of them is the case of craigslist killer who name’s Philip Markoff. He was charged as teief and murder because of the tragedy was happened in 2009. During April 10 to April 16 in 2009, there were three c ases of robbing and one of them was murder. (ABC news May 4,2009) The common points of these three cases were that all of these three victims were advertised on Craigslist for pornographic services. Firstly, police used video surveillance to find the image of the criminal, and then traced the disposable phone which was used to call the victims, finally, police used the e-mail address to traced the IP address of Philip Markoff. Ultimately find his location and gather useful evidences at his home. There is another big case which was called as 2008 Ahmedabad blasts. That was a big disaster to Ahmedabad, India and Gujarat, and the number of bomb blasts was 21. The origin of the disaster was the e-mail warning from a terror outfit which called Indian Mujahideen. Immediately, police traced mails and try to arrest criminals quickly. However, that was hard because the terrorists used the unsecured WIFI router to sent mails, that was hard to find out the MAC address of the criminals. Finally , police still traced out the original IP address and raided the Haywood’s residence before the Ahmedabad serial blasts. (Times of India, August 2008 ) Besides of IP address, there are too many ways that help police to solve the case. The most sensationalShow MoreRelatedPrivacy, The State Of Being Away From Public Attention1614 Words   |  7 PagesThroughout time, privacy and security have been two heavily debated topics. There has always been a struggle to find middle ground between a private environment and a secure environment, but the dawn of technology and the Internet has made this struggle even more difficult. The Internet has drastically decreased the expectation of privacy of any and all individuals that have ever used it. Technology in general can pose a threat to an individual’s physical and virtual security. 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Case Study Health Risk And Sport Participation - 1661 Words

Case Analysis 8.10: Health Risk and Sport Participation The following is a case study analysis on Case 8:10 Health Risk and Sport Participation. This particular case involves five individuals, all of which are employed and or playing for the athletic department at BTU University. One of the individuals in this case is star BTU football linebacker A.B. Another individual is BTU Head Football Coach J.M. In addition to A.B and J.M, the other individuals associated with this particular case are the head football trainer, the team physician for the football team as well as the Director of Athletics for BTU N.P. This particular case all revolves around star linebacker A.B who recently established a record for most tackles in a single season (Malloy, 2003, pp. 160). The problem developed when A.B lay paralyzed on the field during spring training during his junior year but shortly thereafter he recovered with only slight numbness once he tackled someone. 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Supermarket Tesco And Its Online Venture †MyAssignmenthelp.com

Question: Discuss about the Supermarket Tesco And Its Online Venture. Answer: Introduction Strategic Management often concentrates on the diversification strategy of the consumer whereby the diversification is based on both product as well as the international level. In the retail scenario, diversification goes a long way for the firm in to increase its market share and attract better customers who stay in the organization for a long time (Barney and Hesterly 2015). The internet is a storehouse of various activities which help the company to utilize diversification approaches and enables them to have access to those markets, which were previously unexplored by the given company (Chaffey 2015). This concept was utilized by Tesco.com and along with it they combined their strength of a strong distribution channel to conduct both online as well as offline services in order to cater to a larger crowd. The primary aim of the given case study is to analyze the various diversification strategies which were adopted by the online giant in order to become successful. In the first section brief information on the company will be provided which will be followed by the strategic approaches that were used by the company to make its online venture successful (Rothaermel 2015). The approach aims to reflect on a proper understanding of the given case study and show the implementation of the models of e-marketing. About the company: TESCO Tesco plc which popularly trades as Tesco is a multinational grocery and general product merchandize business retailer based in Britain with its headquarters located in Garden city, Herefordshire in the United Kingdom (Tesco.com 2018). It is one of the largest retailers in the globe in terms of both revenue and profits. The company was found by Jack Cohen and he expanded his business rapidly. The company has diversified technologically and geographically as well into various arenas like books, clothing, prepaid services, broadband, petrol, electronics, financial services and others. It has also made its presence online for wider consumer base. The strategic approaches that have helped tesco.com achieve online success Product range development Product development can be referred to as an important tool which can be utilized by any organization to attain success (Slack 2015). Through the introduction of products and development of the existing products, an organization can offer its customers what they are seeking. This opens new opportunities for the firm and gives rise to an atmosphere of innovation in the organization. Very often for the development, customer information is applied in order to see to it that customers get attracted easily. The products developed according to the demands of the consumers tend to strengthen the position of the company. The company-user approach has been used by the Tesco Company in the given scenario. Due to the advent of technology, a track can be kept with respect to the needs and requirements of the consumer. This information which is obtained is then converted into the system and a database is maintained for the future. Under Wade-Gery`s leadership, the company made use of the given approach to attract a larger crowd of customers (Hill, Jones and Schilling 2014). The supermarket brand engaged in various dummy test approaches in limited markets to observe the success of the program. Only when this was successful, it launched its online services to various other markets. In the year 2015 itself, the company had successfully engaged in delivering a rough estimate of around 150,000 orders. Tesco used the diversification of product strategy to penetrate into different markets and gained huge shares in the markets of Ireland and the United Kingdom. Unlike its competitors, Tesco had not restricted itself to providing just grocery to its consumers but also provided much more services so that the customer would not have to visit any other website than Tesco.com. The customers could engage in activities like reloading their phones, broadband services and rental movies. Along with this, they were often inclined to shop for groceries also (Lasserre 2017). Providing a sufficient amount of convenience to the consumers made them popular. Improved customer experience online It was during this time that the internet business an e-commerce had started to flourish; Tesco realized that they had to have a presence online. Internet often provides the firms with great opportunities to serve as a cheaper alternative for a business distribution channel. Tesco realized that if it had to have an online presence, then it would be required to have an interface which was user friendly. The original store method of shopping made the customer wait before serving them. This aspect has got totally changed in the online scenario, hereby the customers have become an important component of the service process and are made to do half of the activities like selection and check out themselves. Tesco saw to it that their online website was a place of convenience whereby the customers are easily entertained and enjoy the shopping experience. This tends to make the communication process faster and make the customers more interested in adopting the online way. Tesco understood the problem of time with respect to online shopping and developed a formula whereby the company converted a time period of 1 hour that would have been applied by the customer to shop the items to almost half the time (35 minutes). It offered the customers with easy billing facilities and smart buying options which already took into the customer choice as a factor and showed products which the customer actually purchases. This formula helped Tesco.com to increase their revenue and even improve the customer relationship management by providing value for money to the consumers. Making home delivery part of Tesco. Coms DNA Tesco.com realized that if they aim to develop a successful relationship with their customers, they would be required to bring the supermarket at their doorstep. Wade-Gery decided to offer the delivery of the products purchased to the door step of the customers and they core business functions in order to improve This integrated approach was adapted by Tesco.com as a business model through which they developed an effective customer relationship management (Toufaily, Ricard and Perrien 2013). Under the leadership of Wade-Gery, the delivery service begins at 4am in the morning and the company has set up various delivery points in order to ensure the effectiveness of the service which is being offered. Amidst this, the customer has an opportunity to speak to the delivery man in order to keep a track of it. Hence, it can be stated that these strategies have enabled Tesco.com to gain a competitive advantage and increase their business. Tesco.com online success an e-business model at work Comparison analysis of Tesco with respect to the given model. Stage 1: Product Innovation The given stage comprises of innovation in the business, differentiation of services, respecting customer value. After analyzing the strategies adopted by Tesco to improve the business, it could be stated that the business was successful in implementing all the aspects of the given model. It engaged in development of its product which was one of its key success factors (Wheelen et al. 2017). Tesco also ensured that they incorporate value in the services by offering much more than just groceries to the given consumers. Stage 2: Customer Relationship In the given stage, information gathered from the various sources is assembled and analyzed in order to provide benefit to the different consumers. The transaction time which was reduced for the customers served as an important tool (White et al. 2013). An improved relationship with the consumers helped the company to a great extent to become popular among the consumers. Stage 3: infrastructure management The given stage makes use of strategies and assets in order to create a large value network and redefine the consumer boundaries. Tesco utilized this model by acquiring a maximum number of outlets in Asia, America, England and Ireland (Wang and Zhang 2013). Through this aspect the company wanted to stay closer to its consumers in order to see to it that there is no chance of missing out on these consumers. Stage 4: Financial aspect Tesco. Com applied a model whereby it reduced the delivery costs and bymarketing its presence online, it was able to reduce infrastructure and personnel costs as well to a great extent. Hence, from the analysis, it could be stated that Tesco`s online success was based on a well tested model. The company was able to target its objective accurately and make its operations grow. Even now, the company continues to expand and diversify its offerings and is planning to penetrate into new markets. Conclusion Hence, from the given analysis it can be stated that the company under the guidance of Wed-Gery, the company reached to new heights. It made sure that the company had both online as well as offline presence in order to see to it that the brand name remains in the minds of the consumers. Tesco.com made use of various business models to improve their share in the market. They engaged in successful diversification strategy in order to acquire new customers and explore new markets. Hence, Tesco.com is a clear example of how to achieve success by diversification and engage in sustainability. References Barney, J.B. and Hesterly, W., 2015.Strategic management and competitive advantage concepts and cases. Pearson. Chaffey, D., 2015.Digital business and E-commerce management. Pearson Education Limited. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Lasserre, P., 2017.Global strategic management. Palgrave. Park, K. and Jang, S.S., 2013. Effects of within-industry diversification and related diversification strategies on firm performance.International Journal of Hospitality Management,34, pp.51-60. Rothaermel, F.T., 2015.Strategic marketing management. McGraw-Hill Education. Slack, N., 2015.Operations strategy. John Wiley Sons, Ltd. Tesco.com. ,2018.Tesco - Online Groceries, Homeware, Electricals Clothing. [online] Available at: https://www.tesco.com/ [Accessed 24 Feb. 2018]. Toufaily, E., Ricard, L. and Perrien, J., 2013. Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model.Journal of Business Research,66(9), pp.1436-1447. Wang, J. and Zhang, Y., 2013, July. Opportunity model for e-commerce recommendation: right product; right time. InProceedings of the 36th international ACM SIGIR conference on Research and development in information retrieval(pp. 303-312). ACM. Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017.Strategic management and business policy. pearson. White, A.E., Li, Y.J., Griskevicius, V., Neuberg, S.L. and Kenrick, D.T., 2013. Putting all your eggs in one basket: Life-history strategies, bet hedging, and diversification.Psychological Science,24(5), pp.715-722.