The Social Constructivist or Interpretivist Lens Essay

The Social Constructivist or Interpretivist Lens - Essay Example Researchers have encountered problems on how to assess the latest trends in the field of Corporate Social Responsibility. It is also difficult to come up with a standardized way of measuring the impact of Business Performance in relation to Corporate Social Responsibility practices. The paper therefore seeks, via a qualitative approach, to assess the impact of CSR on business performance focusing on selected key indicators such as shareholder value, market share and business revenue. According to Creswell (2008), qualitative research questions assume two forms; a central question and associated question. The central question is broad and asks for the exploration of the concept of the study or the central phenomena while associated questions are based on the central one. The qualitative research questions for this study are: The study purposes to assess how CSR affect either business performance and via a qualitative approach present the existing trends used in measuring business performance. The paper also focuses on analyzing both the major and soft indicators of business performance. Some of the major ones include market value, shareholder value and organizational revenue while some of the soft indicators are customer and employee satisfaction. The study also purposes to establish the effectiveness of the approaches used in measuring the relation between CSR and business performance. The relationship between CSR and Business Performance will be analyzed through the interpretivist lens. The approach is favored as it allows an independent inquirer to examine available data, form and assess the impressions and reports the findings in a structured form. The approach also allows for in-depth interviews and the use of focus groups each method applicable dependent on data type required. The interpretivist approach is also favored since the research seeks to explore the relationship between